Insights

As a proud partner of TikTok, PATTRNS's TikTok team can tell you everything there is to know about your advertising options on the social platform, alongside, how to measure the success of a TikTok ad campaign. 

There is a lot of hype in the marketing and SEO community around AI writing - but is it worth it?

PMAX is a conversion-based campaign type that improves performance by accessing all of Google’s ad inventory.

A responsive search ad is commonly used in PPC campaigns, it uses machine learning to dynamically generate...

In this article, we'll look at some of its shortcomings but also share our top tips for making the most of Performance Max.

Back in the year of 2020 when Covid took the world by storm, TikTok surged and it has revolutionised the way we consume...

Running successful paid social campaigns requires careful planning, execution, and monitoring. Many marketers...

Artificial intelligence (AI) has been around for a while now with the likes of Alexa and Siri. However, it has recently...

With the digital world forever evolving e-commerce businesses are constantly seeking effective strategies...

There are currently 4.8 billion social media users around the world, therefore staying up-to-date with the latest...