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Experts in creating value

Our Services

Strategy, Activation & Optimisation

Complete digital marketing offering to support brands on strategy, activation, optimisation and reporting for ambitious businesses.

Ex Jellyfish & Dentsu Leadership Team

Integrated Team of Specialists

Our Clients

Our Work

EV Connectors - 10x ROAS with DTC Paid Search

Pattrns were tasked with scaling revenue through increased sales volumes for EV Connectors

Pennyfarthing - 500+ Leads for Property Developers with Paid Media

As the property industry matures in the digital space we advise our clients on the benefits of digital marketing for new build property sales

MatchesFashion - 87% increase in AOV with Audience Identification & Strategy

We worked with a global luxury retailer, valued at $1 billion, striving for high value users and greater returns on advertising spend.

Our Team

Jack McLaren

Founder

Joshua Hyatt

Founder

Wayne Burden

Head of SEO

Zoe Benwell

Account Manager

Reyhana Dollie

Senior Digital Marketing Manager

Chane Graham

Digital Marketing Manager

Anushka Richards

Digital Marketing Manager

Georgiana Lucaci

Account Manager

Georgi Todorov

SEO Manager

Kara Michael-Brown

Senior Social Media Manager

Bethany Baxter

Social Media Manager

Charlie Palnoch

Designer

Olade Lionel

Analytics Manager

Amy O'Sullivan

Executive Assistant

Insights & News

TikTok Trends: Three Perspectives, Longevity & Implications

What is a trend? It seems like a simple question, but in the accelerating world of social media—especially TikTok—understanding trends can be complex.

TikTok Ad Campaigns: How to Plan, Manage, & Measure The Success

As a proud partner of TikTok, PATTRNS's TikTok team can tell you everything there is to know about your advertising options on the social platform, alongside, how to measure the success of a TikTok ad campaign.

Should You Use AI Content For Your Website? AI Long-Term Impact on SEO

There is a lot of hype in the marketing and SEO community around AI writing - but is it worth it?

PMAX Basics: Definitions & Best Practices

PMAX is a conversion-based campaign type that improves performance by accessing all of Google’s ad inventory.

RSA Template: Reach a Wider Audience With Targeted Messaging

A responsive search ad is commonly used in PPC campaigns, it uses machine learning to dynamically generate...

PMAX Incremental Growth: How to Optimise Your Campaigns

In this article, we'll look at some of its shortcomings but also share our top tips for making the most of Performance Max.